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编辑智能类媒体是移动互联网时期产生的新型媒体,它构建了移动互联网时期第一个内容产业生态体系,既解决了用户信息需求的个性化问题,成为市场占有率最高的媒体类型;又解决了广告主流量需求的规模化的问题,从而成为最受资本市场欢迎的“独角兽”之一。本文以“今日头条”为例,探讨了编辑智能类媒体的价值与问题,并以此对编辑职能类媒体的发展趋势提出了对策。
Editing intelligent media is a new type of media generated during the period of mobile Internet. It builds the first content industry ecosystem in mobile Internet era. It not only solves the individualization problem of user information needs, but also becomes the media type with the highest market share. Advertiser flow needs of the large-scale issues, thus becoming the most popular capital markets, “Unicorn” one. This article takes “Today’s headlines ” as an example to discuss the value and problems of editing intelligent media, and puts forward countermeasures for the development trend of editing functional media.