当前,传统企业越来越难以适应不确定性、越来越富有个性的市场需求,于是促使了供应链管理模式的产生。在供应链管理中,内部营销是进行供应链协调、控制和运行的有效工具。只有内部营销在供应链管理中得到成功的实施,内部的员工的需要得到满足,才能使整个供应链高效运行,进而满足终端市场的需求。 At present, it is more and more difficult for traditional enterprises to adapt to the market demand of uncertainty and more and more individuality, which leads to the emergence of supply chain management mode. In supply chain management, internal marketing is an effective tool for coordination, control and operation of the supply chain. Only when internal marketing is successfully implemented in supply chain management and the needs of internal staff are satisfied can the entire supply chain operate efficiently and meet the needs of the end market.