办一流企业,创名牌产品,历来为企业界和公众所推崇,可对于“创名牌报纸”的口号却很少有人明确提出过。一些报界同仁认为办报纸与办企业不一样,报纸是舆论工具,政治因素应占主导地位,不能与企业创名牌,争效益相提并论。其实,这种看法 Do first-class enterprises, a brand-name products, has always been praised by the business community and the public, but for the “famous brand name newspaper,” the slogan is rarely made it clear. Some newspaper colleagues think that running a newspaper is not the same as running a business. The newspaper is a tool of public opinion. Political factors should play a leading role and should not be compared with creating a brand name or competing for benefits. In fact, this view