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微信公众平台作为新兴大众媒介,逐渐成为学生获取资讯、社会交往、学习娱乐的途径,它已经成为高校传播校园文化的新手段。本文以榆林学院化学与化工学院团总支微信公众平台为例,分析研究了校园微信公众平台在传播校园文化中的效果;探究微信公众平台传播校园文化特点和规律,促进校园文化建设发展。
As an emerging mass media, WeChat public platform has gradually become a way for students to acquire information, social interaction and study and entertainment. It has become a new means for colleges and universities to spread campus culture. This paper takes the Wechat Public Platform of Tuanzhong Branch of Yulin College of Chemistry and Chemical Engineering as an example to analyze and study the effectiveness of WeChat public platform in campus culture dissemination. It also explores the characteristics and laws of campus culture spreading through WeChat public platform to promote the construction of campus culture.