几年中,我们在看到家电连锁零售额快速增长的同时,也看到了其管理水平日益提高,管理手段的不断优化和管理架构逐渐清晰,国美的管理架构权力核心化,苏宁的管理架构体现管理和销售并重的“集团军”式的特点。本期我们的放大镜对准了国美、苏宁等家电连锁的区域管理中心和分公司。 In the past few years, when we saw the rapid growth of home appliance retail sales, we also saw its management level is increasing day by day. The continuous optimization and management structure of management tools gradually became clear. The core power of GOME’s management structure was centralized. The management structure of Suning reflected Management and sales of both “Army” -style features. In this issue, our magnifying glass is aimed at the regional management centers and branch offices of home appliance chains such as Gome and Suning.