系统功能语法视角下英文汽车广告语篇的人际意义分析

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语言最为重要的功能之一就是人际意义功能。人们通过语言进行交流和人际关系的建设。广告语作为一种被广泛运用的信息媒介同样拥有人际功能。众多学者对于各类广告语篇人际意义的研究更是从出不穷,然而对于英文汽车广告语篇的研究却屈指可数。本篇论文从韩理德系统功能语法的角度研究英文汽车广告语篇的人际意义。文章以韩理德人际意义框架为基础,从语气,情态,人称和评价系统四个方面对英文汽车广告的人际意义进行了分析。 One of the most important functions of language is the interpersonal meaning function. People use language to communicate and build relationships. Advertising language as a widely used information media also has interpersonal functions. Many scholars study the interpersonal meaning of all kinds of advertising texts endlessly, but there are only a few studies on the texts of English automotive advertising. This paper studies the interpersonal meaning of English automotive advertising discourse from the perspective of Han Lide’s system functional grammar. Based on the interpersonal meaning frame of Han Li-de, the article analyzes the interpersonal meaning of English automobile advertisement from the four aspects of tone, modality, personification and evaluation system.
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