新媒体的快速发展,颠覆了传统的传播模式,也改变了人和媒介既有的关系。这既对媒介使用者提出了挑战,同时,也带来了全新的体验。公务员作为特殊的媒介使用者,扮演着与普通媒介消费者迥异的角色与功能。本文结合实例,剖析公务员媒介素养的内涵及提升方式,以促进新闻执政或媒介执政能力的提升,避免传播实践中出现失误或损失。 The rapid development of new media has subverted the traditional modes of communication and changed the existing relations between man and media. This presents a challenge for media users as well as a whole new experience. As a special media user, civil servants play different roles and functions than ordinary media consumers. Based on the examples, this paper analyzes the connotation and ways of promotion of media literacy in civil servants so as to promote the improvement of news power or the ability of media administration, and avoid any mistakes or losses in the practice of communication.