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本次设计主要是围绕着板栗的视觉形象识别系统(VIS)而展开。本次展开的视觉形象识别系统的设计主要是平面设计。利用平面设计软件进行设计并制作一套VI手册,最后制作出实物。随着经济发展的步伐越来越国际化,市场竞争越来越激烈,企业宣传和树立公司的形象的方式也越来越系统化。另外,随着人们快节奏的生活的特点,视觉识别也就是图文图像的对人们的作用越来越明显。一个好的视觉识别不仅识别性强,并且能给人留下好的印象,占领心灵高地,达到促进并指导公司经济发展的目的。
The design mainly focuses on chestnut’s visual image recognition system (VIS). The visual image recognition system launched this time is mainly graphic design. Using graphic design software to design and produce a VI manual, and finally create a physical. As the pace of economic development is becoming more and more internationalized and market competition is becoming more and more fierce, the ways in which enterprises advertise and establish the company’s image are increasingly systematic. In addition, with people’s fast-paced life characteristics, visual recognition is the image of the image of the role of people more and more obvious. A good visual recognition is not only recognizable, but also gives a good impression and occupies the high ground of the soul and achieves the goal of promoting and guiding the economic development of the company.