“以正确的舆论引导人”,这是江泽民总书记在全国宣传思想工作会议上对新闻界提出的要求。实际上,“以科学的理论武装人”,“以高尚的精神塑造人”,“以优秀的作品鼓舞人”,也有赖于新闻媒体的传播、倡导。因此,从广义上说,正确的舆论引导包含着两方面的内容:一是直接地宣传党的路线、方针、政策,反映人民群众的愿望、呼声、要求并加以正确的引导;二是间接地通过潜移默化的方式,向人民灌输正确的价值观,提高人民的素质,培养造就“有理想、有道德、有文化、有纪律”的社会主义新人。 “Guiding people with correct public opinion” is the demand made by General Secretary Jiang Zemin on the press at the national conference on propaganda and ideology. In fact, “arming people with scientific theories”, “shaping people with noble spirit” and “inspiring people with outstanding works” also depend on the dissemination and advocacy of the news media. Therefore, broadly speaking, correct guidance of public opinion contains two aspects: First, to directly propagate the party’s line, principles and policies, and reflect the aspirations, demands and demands of the masses and correct guidance; second, indirectly Through subtle ways, we should instill the correct values ​​into the people, enhance the quality of the people and cultivate new socialists with “idealism, morals, culture and discipline.”