随着经济的快速发展和科技水平的不断提高,电子行业得到了迅猛发展。电子产品种类繁多(本期专题所指电子产品主要包括个人电脑、手机等高科技消费类电子产品),更新换代速度快,市场容量巨大。同时,个性化消费时代的到来,导致电子产品的生产批次增加、单批次产量减少,使企业的制造、销售、物流等环节的运作模式发生了不同程度的变化。这无疑给电子企业的供应链管理和物流运作带 With the rapid economic development and continuous improvement of science and technology, the electronics industry has witnessed rapid development. A wide range of electronic products (this issue refers to the main electronic products, including personal computers, mobile phones and other high-tech consumer electronics products), the upgrading of fast, huge market capacity. At the same time, the advent of the era of personalized consumption has led to an increase in the number of production batches of electronic products and a decrease in output per batch, resulting in varying degrees of changes in the mode of operation of the manufacturing, sales and logistics sectors. This undoubtedly gives the electronics company supply chain management and logistics operations