在科技竞争与文化竞争的大时代背景下,日用品已不仅仅是满足人们日常生活和各种活动的需要,也被视为一种造型艺术,用来营造各种环境氛围,同时人们越来越重视日用品所传达的语义,追求高品质、人性化的设计。文章从产品语义学角度出发,探析产品语义学对日用品设计的作用与影响,以及日用品自身所需传达的意义,从而寻找一种基于产品语义学的日用品设计的基本方法,用以指导未来日用产品的设计。 In the era of scientific and technological competition and cultural competition in the context of the daily necessities has not only to meet the needs of people’s daily lives and various activities, but also as a kind of plastic arts, to create a variety of environmental atmosphere, while people increasingly Pay attention to the semantics of daily necessities, the pursuit of high-quality, user-friendly design. From the perspective of product semantics, the article explores the function and influence of product semantics on the design of daily necessities and the meaning of the daily necessities themselves, in order to find a basic method of daily product design based on product semantics to guide future daily use Product design