思想政治工作说到底是通过宣传、教育和沟通去解决人的思想问题。当前,新媒体已成为大众化、社会化的主流媒体,其种种特性符合人们当前的需求,有利于促进人与人之间的交流沟通,营造和谐的环境。通过把新媒体运用到企业思想政治工作领域,充分发挥其信息丰富、覆盖面广、便捷互动等优势,可以成为党联系群众新的桥梁纽带。 In the final analysis, ideological and political work is to solve people’s ideological problems through propaganda, education and communication. At present, the new media has become a popular and social mainstream media. Its characteristics meet the current needs of the people, facilitate the communication and interpersonal communication and create a harmonious environment. By applying new media to the ideological and political work fields of enterprises and giving full play to its advantages of abundant information, wide coverage and convenient interaction, it can become a new bridge linking the masses with the masses.