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针对最后一公里配送情形下顾客选择行为是否对自提点选址产生影响,研究了基于顾客有限理性的自提点选址问题。考虑顾客取货距离和自提点的吸引力,重新构造了顾客对自提点的分段效用函数。在此基础上,采用Erlang-B模型描述自提点拥堵情形,并用MNL模型刻画顾客的有限理性行为,构建了基于顾客有限理性的自提点选址模型。运用免疫算法、贪婪取走算法和上升算法求解模型,不同随机算例验证了算法的有效性。最后,通过分析一个小规模的算例,结果显示:顾客有限理性行为影响自提点选址方案,顾客理性程度、自提点处理容量、自提点运营总成本、自提点覆盖距离是自提点选址的重要影响因素。
Aiming at whether the customer choice behavior affects the location of self-mention points in the last kilometer distribution case, this paper studies the problem of self-mention point selection based on customer’s bounded rationality. Taking into account the customer pickup distance and the attractiveness of self-mention points, the customer’s self-mentioning segment utility function is reconstructed. On this basis, Erlang-B model is used to describe the congestion situation of self-repairing point, and the MNL model is used to characterize the limited rational behavior of customers. A self-mentioning location model based on customer’s bounded rationality is constructed. The immune algorithm, the greedy removal algorithm and the ascent algorithm are used to solve the model. Different random examples verify the effectiveness of the algorithm. Finally, by analyzing a small example, the results show that: the customer bounded rational behavior affect the site selection process, customer rationality, self-mention capacity, self-service operating costs, self-mention point coverage distance is from Important points to mention site selection.