传媒产业的社会外部性使得政府对传媒的管理尤为重要。由于我国目前还处于从计划经济到市场经济的转型时期,我国政府管理部门对在市场经济条件下如何管理媒体还缺乏成熟的经验,比如在对待广电集团化问题的政策上就有过反复,电视界广泛存在的落地费问题有各种各样的潜规则等。这 The social externality of the media industry makes the government particularly important for media management. Since China is still in the transition period from planned economy to market economy, our government management department still lacks mature experience in how to manage the media under the conditions of market economy. For example, there are repeated policies on the grouping of broadcasting and television, There are a variety of unspoken rules and so on. This