中国市场已开始由幼稚走向成熟,由卖方市场走向买方市场,这种转变将使部分理性消费者享受到物超所值,也使部分肤浅的企业遭到必然的失败。所以,十多年前你是只要做就可以赚钱,现在要想赚钱只是做还不行,而是要做好了才行。 中国很多行业的市场已是供大于求,甚至是供远大于求。但这只是表明在数量上的竞争已是激烈,而在质量的竞争上还处于一个较低的水平。如果一个企业很成功,可以说不一定是你做得太好,而可能是别人做得太差。 很多企业是追求最大、鼓励最大,而未来真正赚钱的却是那些追求最佳、鼓励最佳的企业。 迄今,中国企业的生命周期超过5年的不多,超过10年的更少,您的企业呢?您是如何掌握市场与顾客的需求呢?通过我们的研究发现,在这方面做得非常好的国内企业简直是凤毛麟角,为此我们挑选了几个典型的国际知名公司的案例--让我们通过这些案例一起来反思,一起来共勉吧! China's market has begun to mature from childish, from the seller's market to the buyer's market, this change will enable some rational consumers to enjoy value for money, but also some of the superficial enterprises inevitable failure. So, more than a decade ago, you just made money, but if you want to make money, you will not be able to do it. Instead, you should do a good job. The market for many industries in China is already oversupply, or even for oversupply. However, this only shows that the competition in terms of quantity has been fierce and that competition in quality is still at a low level. If a business is successful, it can not be said that you are doing very well, but others may be doing badly. Many enterprises are the pursuit of the largest and encourage the most, and the real money in the future but those who pursue the best, encourage the best companies. So far, Chinese companies have a life cycle of more than five years and less than 10 years of your business? How do you master the needs of the market and the customers? Our research has found that doing so well in this area Of domestic enterprises is extremely rare, for which we have selected a few typical examples of internationally renowned companies - Let us reflect through these cases together, work together to encourage each other!