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目前,我国电力行业发展快速,电力基础设施建设进程不断加快,以便于更好地满足社会生产和生活对电能的实际需求。电力需求侧管理和电力营销都是电力企业为电力用户提供合格、可靠、安全的电力服务所采取的策略,两者之间不存在冲突,通过采取各种有效的途径实现两者的协调发展,能够为我国电力行业的健康、稳定发展奠定坚实的基础。因此,本文针对电力需求侧管理和电力营销进行了分析,并提出了实现电力需求侧管理和电力营销协调发展的有效途径,以供参考。
At present, the power industry in our country develops rapidly and the process of power infrastructure construction is accelerating in order to better meet the actual demand of electric energy in social production and life. Both DSM and power marketing are the tactics adopted by power enterprises to provide qualified, reliable and safe power services for power users. There is no conflict between the two. By adopting various effective ways to achieve the coordinated development between the two, It can lay a solid foundation for the healthy and steady development of China’s power industry. Therefore, this paper analyzes the demand side management and power marketing, and puts forward an effective way to achieve the coordinated development of demand side management and power marketing for reference.