江泽民关于舆论导向的思想,是江泽民新闻宣传思想的内核。“舆论导向正确,是党和人民之福;舆论导向错误,是党和人民之祸。”①江泽民用朴实的语言,深刻地概括了把握正确舆论导向的重要意义。在把握正确舆论导向的前提下,如何讲求舆论引导艺术,提高舆论引导水平,也是江泽民十分 Jiang Zemin’s thinking on public opinion orientation is the core of Jiang Zemin’s press propaganda ideology. “The correct direction of public opinion is the blessing of the party and the people; the misguide of public opinion is the calamity of the party and the people.” 1 In his simple language, Jiang Zemin profoundly summarized the importance of grasping the correct orientation of public opinion. Under the premise of grasping the correct orientation of public opinion, it is also very important for Jiang Zemin to lay emphasis on how the media should guide the arts and improve the guidance level of public opinion