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双轮酒业通过契合春节档的主题聚焦,多屏围剿的整合传播,在2013年春节打赢了一场漂亮的营销突围战,而高炉家和谐年份酒的多屏跨界整合,也为混媒体时代的白酒广告营销打开一个全新的格局。“在家的时候,经常想着朋友;和朋友在一起时,又总是牵挂着家。其实,朋友和家的距离,有时仅仅是一杯酒而已。高炉家酒,感觉真好!”12年前,一条经典的广告,开启了高炉家酒的品牌传奇
In the spring of 2013, the two-wheeled liquor industry won a beautiful marketing break-through battle through the theme convergence of the Spring Festival stalls and the integrated transmission of multi-screen encirclement, while the multi-screen cross-border integration of the vintage of the blast furnaces was also mixed In the media era, liquor advertising and marketing open a completely new pattern. "At home, often think of friends; with friends, always worried about home.In fact, the distance between friends and home, sometimes just a glass of wine. Years ago, a classic advertisement opened the brand legend of the family of blast furnace wine