“互联网+”环境下市场营销学在企业的应用发生了巨大变化,互联网技术协助企业可以进行更精准的顾客分析和战略决策,更好地整合营销组合策略,进而促使了企业对高校市场营销人才提出了营销思维转变和新的职业技能要求。另外,“互联网+”环境下也促使教育的理念和方式也发生了转变,以学生为中心,教师为引导的自主、互动的教学成为了主要发展趋势。高校的市场营销教学也亟需紧跟时代步伐进行《市场营销学》的教学改革。 “Internet + ” under the environment of marketing has undergone great changes in the application of the enterprise, Internet technology to help companies make more accurate customer analysis and strategic decision-making, better integration of marketing portfolio strategy, thus contributing to the enterprise market for colleges and universities Marketing personnel proposed a change in marketing thinking and new job skills requirements. In addition, the “Internet + ” environment also led to the concept of education and the way has also been changed to students as the center, the teacher-led autonomous, interactive teaching has become the main trend. Marketing education in colleges and universities also urgently needs to follow the pace of the times to carry out the teaching reform of “Marketing”.