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新媒体时代,需要以新媒体技术推动方志文化传播和应用。然而,传统媒体不能满足新时代方志文化传播的需要,方志机构在新媒体平台建设上发展不平衡、相当滞后。方志机构应该充分发挥方志工作者主观能动性,提升工作者新媒体素质,树立方志文化传播的营销意识;努力搭建各种方志文化传播新媒体平台,完善方志文化传播新媒体平台功能,通过发展方志网站、移动网络、微信、微博、手机短信报纸等新媒体平台,精选内容推送给广大用户,促进方志文化的传播和发展。
In the new media era, new media technologies are needed to promote the spread and application of local culture. However, the traditional media can not meet the needs of cultural transmission of local chronicles in the new era. The local chronicles are lagging behind in the development of new media platforms. Local records agencies should give full play to the subjective initiative of local workers, enhance the quality of new media workers, and establish the marketing awareness of local records; make every effort to build a new media platform for local communication and improve the functions of local media to develop new media platforms; , Mobile networks, WeChat, Weibo, mobile messaging newspapers and other new media platforms, selected content to the vast number of users, and promote the spread and development of local culture.