根据广告文案写作主体所使用的思维方式的不同,可将广告文案划分为文学型广告文案和说理型广告文案。文学型广告文案的最终目的是说服受众,促进产品销售,这一点与说理型广告文案相同。不同的是,文学型广告文案将美的创造作为自己的宗旨,追求一种能带给消费者心灵震撼的最高境界。随着商品经济时代的到来,产品同质化现象日益加剧,说理 According to the different ways of thinking used by the subject of the advertisement copywriting, the advertisement copy can be divided into literary type advertisement copy and rational advertisement copy. The ultimate goal of a literary copy is to persuade the audience and promote the sale of the product, as is the case with type-conscious ad copy. The difference is that the literary type of advertising copy of the United States to create as its purpose, the pursuit of a can bring consumers the highest spiritual shock. With the arrival of the era of commodity economy, product homogeneity is increasing, reasoning