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随着消费社会的到来,设计所寻求的差异逐渐由功能过渡到文化。而符号学将社会文化现象视为符号性表象系统,并且为文化研究者提供了以科学的方式解释这些表象系统的方法论视野。设计研究也就原来越多的借助符号学来分析各种社会文化现象。但符号学在提供广阔视野的同时,其庞杂的理论却也为设计研究带来了负面影响。本文从设计史出发,回顾德国乌尔姆学院的符号学研究,探讨符号学视野下设计文化研究的文化指向;并在此基础上阐明设计引入符号学的目的。最后结合现实简述我国设计符号学研究中存在的问题。
With the advent of a consumer society, the differences sought by design gradually shift from function to culture. Semiotics, on the other hand, views socio-cultural phenomena as symbolic representational systems and provides cultural researchers with a methodological perspective that explains these representational systems in a scientific manner. The more the original design studies, the more the use of semiotics to analyze various social and cultural phenomena. However, while semiotics provides a vast field of vision, its complex theory has also had a negative impact on design and research. This article starts from the history of design, reviews the semiology research of Ulm University in Germany, explores the cultural orientation of design culture research from the perspective of semiology, and explains the purpose of introducing semiology in design. Finally, the problems existing in the research of design semiology in our country are briefly described according to the reality.