九十年代,我国消费品市场将面临三大“自变量”的挑战:一是社会主义市场经济新秩序的形成;二是由于工业化,城市化步伐的加速;三是我国经济的进一步国际化(加入关贸总协定)。在这种新的形势下,我国的消费品市场可能将会发生显著的结构性变化,消费品市场的竞争也将会更加剧烈。随着社会主义市场经济的发展和工业化、城市化的加速,非农业人口将急剧增加,人民生活水平将进一步提高。这一方面给消费市场注入了新的生机,社会需求将进一步扩大;另一方面也给消费市场提出了新的要求,即消费结构和消费心理将发生重大变化。从产品结构 In the nineties, China’s consumer goods market will face three major challenges: the first is the formation of a new socialist market economy; the second is due to the acceleration of industrialization and urbanization; and the third is the further internationalization of China’s economy GATT). Under such a new situation, there will be notable structural changes in China’s consumer goods market. Competition in the consumer goods market will also become even more intense. With the development of the socialist market economy and the acceleration of industrialization and urbanization, the non-agricultural population will increase sharply and the living standards of the people will be further enhanced. On the one hand, it has injected new vitality into the consumer market and social needs will further expand. On the other hand, it has also set new demands on the consumer market that major changes will take place in the consumption structure and consumer psychology. From the product structure