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2000年9月初,免费中文聊天软件oicq。 一块滚动闪烁的条幅广告,分散着网民们敲字交谈时的注意力。曼妥思薄荷糖、飘柔、联众游戏,都试图以动感的画面、打动人心的广告语来抓住更多的眼球。这种条幅广告(Banner)正是网络广告中的一种。 自网络确立了它“第四媒体”地位的那天起,网络广告就应运而生.利用互联网的种种优势,为IT产品、网站、包括大众产品。在网上大声地“广而告之”。e广告的魅力究竟何在?它是否为网络经营者们带来了赚钱的希望?它的存
Early September 2000, free Chinese chat software oicq. A rolling scrolling banner ads, distracting the attention of Internet users when typing conversations. Mentos mint, Rejoice, Lianzhong games, are trying to dynamic images, moving advertising slogans to seize more attention. This type of banner is just one type of online advertisement. Since the day when the Internet established its status as the “fourth media,” online advertising has come into being, making use of all the advantages of the Internet for IT products, websites, and mass products. Loudly advertised online. What is the charm of e-advertising? Does it give network operators the hope of making money?