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中国人民大学教授陈力丹表示,“秦火火”这帮人为了吸引公众目光,牟取商业利益,置道德于不顾,以坑蒙拐骗的手段经营运作,这样的做法,垮台是必然的。“造谣的背后,与他们对公共关系的不准确理解和不规范操作有关。”陈力丹表示,在不规范的公关操作中,制造谣言等违规违法现象层出不穷。要纠正基于对“公关”错误认识上的造谣传谣,亟须在社会上多传播“正品”的“公关”内容,对公关行为本身加以规范。
Chen Li-dan, a professor at Renmin University of China, said that people in Qinhuo Fire are inevitably going down in order to attract the public’s attention, seek commercial interests, disregard their morality and operate in ways that are absconded. “Behind the rumor, and their inaccurate understanding of public relations and non-standard operation of the operation. ” Chen Li Dan said that in the non-standard public relations operations, the production of rumors and other violations of law and law emerge in an endless stream. To correct the rumor based on the misunderstanding of “PR”, it is imperative to disseminate more “PR ” “PR ” content in the society and standardize PR behavior itself.