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农超对接,指的是农户和商家签订意向性协议书,由农户向超市、菜市场和便民店直供农产品的新型流通方式,主要是为优质农产品进入超市搭建平台。“农超对接”的本质是将现代流通方式引向广阔农村,将千家万户的小生产与千变万化的大市场对接起来,构建市场经济条件下的产销一体化链条,实现商家、农民、消费者共赢。
Super-docking, refers to the farmers and businesses signed a letter of intent, from farmers to supermarkets, vegetable markets and convenience stores direct supply of agricultural products, new modes of circulation, mainly for high-quality agricultural products into the supermarket to build a platform. The essence of “super-industry linkage” is to lead the modern circulation mode to vast rural areas, link the small-scale production of thousands of households with the ever-changing large market, and build an integrated production and marketing chain under market economy so as to realize the integration of businesses, peasants, Consumer win-win situation.