论文部分内容阅读
2015年可以算是移动营销元年,所有的企业已经将移动营销纳入公司营销战略的重点方向。2014年中国智能手机用户达到5.19亿,大约占全球用户数量的三成,之后,智能手机用户量仍保持着快速增长。同时,伴随着智能手机的普及、终端的大屏化以及手机应用体验的不断提升,手机作为网民主要上网终端的趋势进一步明显,已然成为消费者接触的第一屏幕。而随着消费者的转移以及信息载体的变革,我们发现,
2015 can be regarded as the first year of mobile marketing, all businesses have been mobile marketing into the company’s marketing strategy of the key directions. In 2014, the number of smart phone users in China reached 519 million, accounting for about 30% of the global number of users. Since then, the number of smartphone users has maintained a rapid growth. At the same time, with the popularization of smartphones, the large screen of terminals and the continuous improvement of mobile phone application experiences, the trend of mobile phones as the main Internet terminal for Internet users is further evident and it has become the first screen for consumer contacts. With the transfer of consumers and the transformation of information carriers, we found that,