传媒德性的结构是中外传媒伦理思想史上的一个未予严谨探究的基础性问题。文章首次对传媒德性的结构进行了系统地阐述,提出了传媒德性建设的四个构成要素,即传媒组织及其从业者是传媒德性的主体,传播媒介是传媒德性的载体,传媒制度是传媒德性的环境,传播行为是传媒德性的表象。 The structure of media ethics is a fundamental issue that has not been rigorously explored in the history of media ethics in China and abroad. The article first systematically expounds the structure of the morality of the media and puts forward four components of the morality construction of the media: that is, the media organization and its practitioners are the main body of the media morality. The media is the carrier of the morality of the media. The media System is the environment of media ethics, and communication is the appearance of media ethics.