商战之中,产品价格、市场覆盖、广告宣传及企业“显性”实力之争,其结果往往是强者胜、弱者败,或两败俱伤,元气受挫。而高明的商战者,则能有意避开干戈相见,运用科学决策和发挥“隐性”潜能,创造缺乏竞争、兵不血刃、不战而胜、独领风骚的经营环境。本文拟摄举几法,以供商战决策者鉴阅。 一、大势所趋须审时,独辟蹊径爆冷门。同一开发领域,如果千军万马过独木,都朝着一个目标竞争,那么,厮杀势力激烈,获胜机会少、难度大。其实,事物的产生与发展,都受若干因素的影响与制约。“相关性”为广泛开发构成了可能。精明的商战者深悟其道,能够在“人云亦云、大势所趋”中,自觉跳出界外,独辟蹊径,找准自身的发展位置。美国有位叫约翰逊的化妆品推销商,在多年推销生涯中,他发现美国市场围绕白人化妆 In the commercial warfare, product prices, market coverage, advertising campaigns, and corporate “dominant” power struggles often result in defeats by the strong, weak, or both. Gao Ming’s business warners can deliberately avoid the encounters of the Kuomintang, use scientific decision-making and exert their “hidden” potential to create a business environment that lacks competition, defeats others, wins without war, and leads the game. This article intends to take a few methods for business decision makers to read. First, when the trend of the general public requires review, it is an outrageous way. In the same field of development, if there are thousands of troops that are overwhelmingly capable of competing for a single goal, then there will be fierce strangulation and less chance of success and difficulty. In fact, the production and development of things are affected and restricted by several factors. “Relevance” makes it possible for extensive development. Smart business warners have a deep understanding of their ways and are able to consciously jump out of the bounds, find their own way, and identify their own development positions. In the United States, a cosmetic salesman named Johnson, who has spent many years as a salesman, has found that the US market is surrounded by white makeup.