论文部分内容阅读
春节是所有国人心目中不可替代的符号,对于营销和品牌来说则是扩展销售,提升品牌形象一个极佳的爆破点,是极为重要的节日营销的窗口期。无论是走广告品牌形象路线还是线上线下整合营销组合路线,品牌与效果合一都需要在这个时期完成一次新的提升与突破。在春节巨大消费力的带动下,营销与品牌都不能失去这样的机会,都将利用好春节这张集消费、亲情、交流、形象于一身的大牌,完成一次社会化的品效行动。
The Spring Festival is an irreplaceable symbol for all people in China. For marketing and brands, it is an excellent burst point for expanding sales and enhancing brand image. It is an extremely important holiday marketing window. Whether it is to take the advertising brand image line or online and offline integrated marketing combination of routes, the brand and the effect of unity need to be completed during this period a new upgrade and breakthrough. Driven by the great spending power of the Spring Festival, marketing and brands can not afford to lose such opportunities. They will all make good use of the Spring Festival, a big brand that integrates consumption, affection, communication and image to complete a socialized quality-effect action.