人人都希望限制自己的非理性欲望,做出更有利于长期价值的选择。但是,当企业开始为消费者的大脑戴上镣铐,人们还会埋单吗?对于这个世界,我们担心得太多:孩子的成绩,父母的健康,世界的边边角角(甚至那些失业的投资银行家们能否填饱肚子)……此外,我们对自己未来会做什么,以及该如何把自己的行为控制在理性范 Everyone wants to limit their own irrational desire to make choices that are more conducive to long-term value. But when the business begins to shackle consumers’ brains, will people still pay for it? For the world we worry too much about: children’s grades, parental health, the world’s corners (and even the jobless investments Bankers can fill their belly) ... ... In addition, we will do what we will do in the future, and how to control their behavior in a rational paradigm