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新媒体话语是中华文化话语的有机组成部分。通过考察自媒体中的女性话语以及有关女性的话语,从编码/解码角度分析女性主义/非女性主义的话语表达,对自媒体中作为符号化客体的女性与作为话语主体的女性进行分丝析缕,审视内在于新媒体的性别权力、知识生产与主体建构,揭橥新媒体话语中潜在的菲勒斯中心主义,进而考察新媒体中的话语实践与文化再现,促进当代中华文化话语的变化发展。对新媒体语境下性别意识的探赜索隐能够为女性再现自我、建构主体身份拓展新的言说渠道。
New media discourse is an integral part of Chinese cultural discourse. By analyzing female discourse and female discourse in the media, this paper analyzes feminist / non-feminist discourse expression from the perspective of encoding / decoding, analyzes the subjectivity of female as the symbolic object in the media and the female as the main body of discourse , Examining the inner power of the new media in gender, knowledge production and the construction of the subject, exposing potential Philaenetism in the discourse of new media, and then examining discourse practice and cultural reproduction in new media and promoting the changes of contemporary Chinese cultural discourse development of. The exploration of gender awareness in the context of new media can open up new channels for women to reproduce themselves and construct their identity.