目前网络营销已成为国际营销发展的必然趋势。它在给我国中小企业开阔巨大国际市场以及带来巨大利益的同时,也蕴藏着一定的风险。中小企业在发挥其优势功能的前提下,还需要采取必要的措施预防和控制风险,规避潜在风险,从而使中小企业可以高效地开展网络营销,顺利进行国际贸易。 At present, Internet marketing has become the inevitable trend of international marketing. While it opens up a huge international market for SMEs and brings enormous benefits, it also poses some risks. SMEs also need to take the necessary measures to prevent and control risks and avoid potential risks under the premise of exerting their advantageous functions so that SMEs can carry out network marketing efficiently and smoothly carry out international trade.