在社会主义市场经济的体制下,报纸也逐渐走向市场,在宣传上它将获得更多的自由,它将逐渐取消公费订阅,改为私人订阅为主。报纸办得中看不中看,读者最有发言权,读者的多寡将决定报纸的命运。所以在新时期里办报,研究读者、了解读者、掌握读者读报的心理是办好报纸、搞好新闻宣传极其重要的环节。我认为大致有如下几点值得注意: 一、新闻欲。多数读者买张报纸翻翻,大抵是想获得一些信息或获得一些服务,包括市场信息,电影消息等。真正一本正经坐下来想接受一点指导、领会一下中央的宣传精神是有的,大约是部分处于一定地位的领导 Under the socialist market economy system, the newspaper has gradually moved to the market. It will gain more freedom in publicity. It will gradually cancel public subscriptions instead of private subscriptions. Too bad newspapers, readers have the right to speak, the number of readers will determine the fate of the newspaper. Therefore, running newspapers in the new era, studying readers, understanding readers and mastering readers’ reading psychology are extremely important links in running newspapers and doing well in press and publicity. I think there are roughly the following points worth noting: First, the news of desire. Most readers buy a newspaper flip, probably want to get some information or access to some services, including market information, movie news. We should really sit down and want to receive some guidance and understand what the propaganda spirit of the Central Government is. It is about some of the leaders in certain positions