在媒体竞争日趋激烈的今天,新闻策划越来越受到各种新闻媒体的重视。企业报作为企业内部的平面新闻媒体,想要谋求指导性和可读性的统一,准确地把握企业新闻报道的舆论导向,更好地反映企业跨越发展的阶段性成果,在可读性中实现指导性,更好、更出色地完成服务企业中心工作这一根本任务,离不开新闻策划。 In the increasingly fierce competition in the media today, more and more news planning by a variety of news media attention. As a flat news media within an enterprise, the enterprise newspaper wants to find a unified and accurate guideline for media coverage of corporate news, and to better reflect the phased achievements of enterprises in leapfrog development and achieve them in readability Guiding, better and better completion of the service center work of this fundamental task, can not do without news planning.