一弊--“别人的孩子养不大” 产权制度是企业制度的核心,也是企业品牌能够长期发展的重要保证之一。“有妈的孩子像块宝,没妈的孩子像根草。”企业家要像父母爱护子女一样呵护企业的品牌,但问题是“孩子”是谁的？旧中国产生过同仁堂、东来顺、阜康、亨得利等品牌,翻阅一下它们的成长史我们便不难发现,每一个品牌背后都有一个杰出的创业者,他们筚路蓝褛,艰苦创业,待顾客如父母,视信誉如生命,往往历经几代人的时间,凝聚整个家族的精力,才打造出 个知名品牌。可惜历史是曲折的,三大改造后这些品牌要么充公了,要么消失了,否则谁敢说他们中间不能产生中国的“福特”、“西门子”和“索尼”？ The first disadvantage is that “the children of other people can’t support them.” The property rights system is the core of the corporate system and is also one of the important guarantees for the long-term development of corporate brands. “A mother’s child is like a treasure, and a mother’s child is like a root grass.” “Entrepreneurs should care for the company’s brand as parents care for their children, but the question is who is ”children“? Old China has produced brands such as Tong Ren Tang, Dong Lai Shun, Ji Kang, Hendry, etc. Looking through their history of growth, it is not difficult to find that every brand has an outstanding entrepreneur behind them. To be a customer, such as parents, depending on the prestige of life, often after several generations of time, condense the energy of the entire family, to create a well-known brand. Unfortunately, history is tortuous. After the three major transformations, these brands were confiscated or disappeared. Otherwise, who would say that they cannot produce China’s ”Ford,“ ”Siemens,“ and ”Sony"?