近年来,随着对外贸易的发展,新媒介的迅速普及,普通民众与海关的接触频率大大提高。这一方面催化了海关公共事务的公开化、透明化;而另一方面,新媒介兴起使言论自由渠道增多,却也可能导致海关正常工作秩序紊乱,对海关履职造成负面影响。因此,在新媒介时代,海关和民众需要具备一定的新媒介素养,提高新媒介对海关履职带来的积极因素,同时尽可能减少其负面效应。 In recent years, with the rapid development of foreign trade and the rapid popularization of new media, the frequency of contact between ordinary people and the Customs has greatly increased. On the one hand, it has catalyzed the publicity and transparency of customs public affairs. On the other hand, the rise of new media has increased the freedom of speech channels, but it may also lead to the disorder of the normal customs work and adversely affect the performance of customs duties. Therefore, in the era of new media, the customs and the public need certain new media literacy to enhance the positive factors brought by the new media in performing their duty on customs while minimizing their negative effects.