“不是我不明白,这世界变化快。”互联网时代的到来,各种新媒体如雨后春笋般地涌现,使传统媒体顿时陷入困境。报纸、杂志纷纷倒闭,广播电视也逐渐失去一枝独秀的大好优势。这种局面下,如何依靠媒体的自身优势,进一步提高竞争力,在局势混论、媒体竞逐的现今时代冲出一条道路,成了时下关注的话题。报纸、杂志的危机自不必论,因为有业界的同仁去考虑,作为从事电视媒体的我,自然考虑的是电视的情况,目前,电视要在各种传统媒体和新崛起的新媒体中冲出突围,就必须 “Not that I do not understand, the world is changing fast.” "With the advent of the Internet age, various new media have sprung up and the traditional media have suddenly plunged into trouble. Newspapers and magazines have closed down and radio and television have gradually lost their outstanding superiority. Under such a situation, it has become a topic of current concern that how to rely on the media’s own advantages to further enhance its competitiveness and find its way out of the current era of mixed media and media competition. The crisis in newspapers and magazines is unnecessary since the colleagues in the industry should think about it. As a television media, I naturally consider the situation of television. At present, television needs to emerge from all kinds of traditional media and the emerging new media Break out, we must