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关于名人代言广告的规范化发展,全国工商系统将采取有力措施,分品种、分阶段开展药品、保健食品广告专项整治,推进广告市场秩序全面好转。国家工商总局有关负责人介绍,在下一步的广告专项整治中,将发挥整治虚假违法广告联席会议的作用,强化执法协调和部门配合,提高执法效能,加强综合治理。逐步建立起政府监管、行业自律、社会参与、舆论监督的虚假广告防范体系。
As for the standardized development of celebrity endorsements, the national business system will take effective measures to differentiate varieties and carry out special rectification of pharmaceuticals and health food advertisements in phases so as to promote an overall improvement in the advertising market. According to the person in charge of the State Administration for Industry and Commerce, in the next special rectification of advertisements, the joint meeting on rectifying false and illegal advertising will be brought into play to strengthen law enforcement coordination and departmental coordination, enhance law enforcement effectiveness and strengthen comprehensive management. Gradual establishment of government supervision, industry self-regulation, social participation, supervision of public opinion false advertising system.