2013年以来中国白酒进入新一轮的盘整期,市场不再需要那么多的产品和品牌,市场竞争效率低下、市场收益不高等使得整个行业面临调整。白酒面临“三个转变”就目前国家经济、宏观环境和白酒行业宏观发展来看,我们可以预测未来白酒产业将面临三个方向转变。一、品牌数量减少,市场集中增强国内白酒行业经过黄金十年的高速发展,形成了一个异常庞大的规模,大大小小白酒品牌多达几万个,大大小小的酒 Since 2013, China’s liquor industry has entered a new round of consolidation. The market no longer needs so many products and brands, and the competition in the market is inefficient and the market returns are not high, which makes the whole industry face adjustment. Liquor is facing “three changes ” On the current national economy, the macro environment and the macro development of liquor industry, we can predict the future liquor industry will face three changes. First, reduce the number of brands, the market focus to enhance the domestic liquor industry After the golden decade of rapid development, forming an unusually large scale, large and small liquor brand up to tens of thousands, large and small wine