In the process of completing the building a moderately prosperous society in all respects, China has been paying increasing attention to the protection of human rights including various emerging human rights, with the human rights protection system in China being improved. Being an integral part of sports rights, the national fitness strategy advocated and promoted by China is a manifestation of the importance attached to sports rights, one of the emerging human rights. And as an important part of sports rights, it not only has diversified institutional connotations, but is also an important measure for completing the building a moderately prosperous society in all respects. China has improved the quality and effectiveness of sports rights protection with the nationwide fitness strategy, expanded the idea for realizing sports rights with the “Internet + National Fitness” model, and driven the modernization of sports rights protection by means of intelligent national fitness programs. Those practices reflect a holistic and institutionalized response to the national decision of completing the building a moderately prosperous society in all respects and have contributed to completing the all-round construction of a moderately well-off society in China.