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高速增长的互联网广告份额让人们开始正视互联网的商业价值,在飞速发展的背后,互联网的商业前景仍有隐忧。广告主对互联网一直处于若即若离的状态,许多互联网传播价值与手段为人所忽视,除了先行一步的4A广告,大多数广告人对互联网商业价值并不敏感。如果作为主流媒体,互联网必须展现其强大的盈利能力,可以说,巨大的互联网商业价值还未被发掘。
The rapid growth of Internet advertising so that people begin to address the commercial value of the Internet, in the rapid development of the Internet business prospects remain hidden. Advertisers on the Internet has been in a state of hesitation, many of the values and means of Internet communication neglected, in addition to the first 4A ads, most of the advertisers on the Internet is not sensitive to the business value. If as the mainstream media, the Internet must demonstrate its strong profitability, it can be said that the enormous commercial value of the Internet has yet to be discovered.