企业并购中的价值评估是并购方制定合理支付价格的主要依据。目前常用的并购价值评估方法存在对目标企业资产估价不足的问题,特别是企业的商誉,由于它的特殊性及其它客观原因,一直未予以充分认识,以致于忽视或低估了对其价值的评估,造成目标企业价值不完整。本文就企业并购过程中商誉的价值特性及其估价方法进行探讨。 The value evaluation of M & A is the main basis for the M & A party to formulate a reasonable payment price. At present, the commonly used valuation method of M & A has the problem of underestimating the assets of the target enterprise. Especially, the goodwill of the enterprise has not been fully recognized due to its particularity and other objective reasons, so as to neglect or underestimate the value of the target enterprise. Assessment, resulting in the value of the target business is not complete. This article discusses the value characteristics of goodwill in the process of M & A and its valuation methods.