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随着人们审美标准的不断提高,现代平面设计在发展中所面临的挑战也越来越明显,人们对于现代平面设计的定义已发生新的变化,从原先的商业手段上升到更高层次的文化、美学的艺术价值。但是,现代平面设计若想在设计领域脱颖而出还应回归到中国传统的民间美术中去,民间美术是现代美术得以成熟发展的源泉。本文将从民间美术的文化内涵、造型体系、审美意蕴中探析民间美术对现代平面设计的影响,使人们认识到民间美术的重要性,从而能促进现代平面设计的发展。
With the continuous improvement of people’s aesthetic standards, the challenges in the development of modern graphic design have become more and more obvious. People have made new changes to the definition of modern graphic design, from the original commercial methods to higher-level cultures , Artistic value of aesthetics. However, if modern graphic design should stand out from the design field, it should be returned to the traditional Chinese folk art. Folk art is the source of the mature development of modern art. This article will analyze the influence of folk art on modern graphic design from the cultural connotation, modeling system and aesthetic connotation of folk art so as to make people realize the importance of folk art and promote the development of modern graphic design.