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中国移动主导定制终端中国移动的3G战略是主导定制终端路线。走定制终端路线正成为全球运营商的发展趋势。由于语音业务趋于饱和,中国移动已经将手机定制作为新的业务增长点,这也是该公司3G时代的主战略。对中国移动来说,走定制路线,可以将内容、软件和服务与3G终端进行捆绑,有助于中国移动在高端用户中推广3G数据业务,抢占市场先机。今年年初,诺基亚、摩托罗拉、索爱、多普达等12家手机制造商已经入选了中国移动的定制终端厂商名单。
China Mobile leading customized terminal China Mobile’s 3G strategy is to lead the custom terminal line. Take the custom terminal route is becoming the trend of global operators. As voice services tend to become saturated, China Mobile has customized handsets as a new business growth point, which is also the company’s main strategy in the 3G era. For China Mobile, taking a customized route that bundles content, software and services with 3G terminals will help China Mobile promote 3G data services among high-end users and seize market opportunities. Earlier this year, 12 handset manufacturers such as Nokia, Motorola, Sony Ericsson and Dopod have been selected as China Mobile’s list of customized terminal manufacturers.