当前,我国各类真人秀节目火爆的背后隐匿着危机:“一窝蜂”导致失控和无序、同质化导致泛滥和不可持续、水土不服导致失度和失范。因此,责任与品位应该是国内真人秀节目健康发展的关键词。要处理好社会效益与经济效益的关系,担负起引导社会文化的责任,通过提升节目品位构建品牌节目。 At present, behind all the popular reality TV shows in China, there are hidden crises: “swarms” lead to loss of control and disorder, homogeneity leads to proliferation and unsustainability, and acclimatization leads to loss of grace and anomie. Therefore, responsibility and quality should be the key to the healthy development of domestic reality shows. We must handle the relationship between social benefits and economic benefits, shoulder the responsibility of guiding social culture, and build brand programs through upgrading the quality of programs.