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学术期刊的“内容提供商”角色越来越凸显,向内容要生存,向内容要效益,向内容要品牌,日益成为学术期刊的办刊自觉。而想要让刊物内容不断地优化升级,其背后“作者经营”的功能就需不断地被放大。本文以学术期刊《语文教学通讯》为例,从刊物的定位、栏目、内容、活动四个维度,对“作者经营”理念作了全面探索。
Academic journals “content provider ” role is more and more prominent, to the content to survive, to the content to benefit, to the content to the brand, becoming increasingly conscious academic journals. And want to keep the publication content optimization and upgrading, behind its “author management ” function needs to be constantly enlarged. Taking the academic journal “Chinese Teaching Communication” as an example, this paper makes a comprehensive exploration of the concept of “author management” from the four dimensions of publication orientation, columns, content and activities.