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中国的每一寸土地上都蕴涵着丰富的文化历史资源。随着国民经济的快速增长,综合国力的提高,设计在人们生活中的地位越来越重要,同时也让大众意识到是到振兴“中国设计”的时代来了。为此,我们大胆的吸收借鉴中国本土文化的精华,去其糟粕,才能创造出有中国特色的设计。使用本土文化语言进行创作与设计,向大众呈现自己独特的文化视角,其所具有的广告效应和价值是国际化的设计所不能抗衡的。本文通过对书法、国画、文字、图案等艺术方面的粗浅研究,谈谈本土文化在平面设计中的运用。
Every inch of China’s land contains rich cultural and historical resources. With the rapid growth of the national economy and the improvement of overall national strength, the importance of design in people’s lives has become more and more important. At the same time, it has also made the general public realize that the time has come to rejuvenate the “Chinese design.” To this end, we boldly learn from the essence of Chinese local culture, to its dregs, in order to create a design with Chinese characteristics. The use of local cultural language for creation and design, to the public present their own unique cultural perspective, which has the advertising effect and value of international design can not compete. Through the superficial research on the art of calligraphy, traditional Chinese painting, writing and pattern, this article talks about the application of native culture in graphic design.