如果说,奥运赛场内的精彩在于各国运动员竞技实力的激烈较量,那么,奥运赛场外的精彩则在于各路媒体报道能力的全面施展。作为举办国、举办城市媒体来说,其报道能力、传播能力的强弱更是直接关乎奥运举办成功与否、精彩与否的重要因素。《北京申奥报告》在表明中国电视媒体报道能力的 If the highlight of the Olympic Games lies in the fierce competition of the competitive strength of athletes in various countries, the exciting outside the Olympic Games lies in the overall capability of media coverage in various fields. As a hosting country and holding an urban media, the strength of its reporting ability and communication ability is an important factor directly related to the success or failure of the Olympic Games. The “Beijing Olympics Report” shows the ability of China’s television media to report