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近年来,伴随着我国经济的飞速发展,人们物质生活水平的不断提高,作为第三产业的旅游业发展势头强劲,其在带动国民经济发展、促进社会发展方面的贡献日益凸显。但值得指出的是,旅游业在不断发展的过程中,所面临和所处的外部环境、内部环境也相应的产生了较大改变,传统上,由政府占主导地位的旅游管理模式逐渐开始不能很好的适应时代发展的需要,弊端不断显现,旅游业市场失灵的问题日益突出。由此可见,寻找有效途径,积极创新旅游管理模式迫在眉睫。为此,本文对现阶段我国旅游管理制度进行了分析和探讨,以契约理论为依托提出了几点关于如何创新我国旅游管理制度的意见和建议,以供交流和借鉴。
In recent years, along with the rapid economic development in our country, people’s material living standards have been continuously improved. As a tertiary industry, tourism has enjoyed a strong momentum of development. Its contribution to promoting the development of the national economy and promoting social development has become increasingly prominent. However, it is worth pointing out that there has been a corresponding change in the external environment and internal environment that the tourism industry faces in its continuous development. Traditionally, the government-led tourism management model has gradually begun to fail Well adapted to the needs of the development of the times, the drawbacks continue to emerge, the problem of tourism market failure has become increasingly prominent. This shows that looking for an effective way to actively innovate the tourism management model is imminent. Therefore, this paper analyzes and discusses the current tourism management system in our country and puts forward some suggestions and suggestions on how to innovate the tourism management system in our country based on the contract theory for exchange and reference.